“Summer is ours too,” says Spain’s equality ministry in a creative summer campaign launch which aims to encourage all women to go to the beach and enjoy life.
The promo showcases five women with different body types. ages, and ethnicities, including a topless woman who has had a mastectomy, all having fun on the sandy beach by the coast.
“All bodies are beach bodies,” Ione Belarra, the minister for social rights in Spain’s Socialist-led Podemos party, said. “All bodies are valid and we have the right to enjoy life as we are, without guilt or shame. Summer is for everyone!”
#ElVeranoEsNuestro #SummerIsOurs
How to get a bikini body: put a bikini on your body!
#beachbody #eachbodysready #bikinibody
