Tomorrow, when the clock hits zero for halftime at Super Bowl LX, America won’t just be watching one show – it’ll be witnessing a calculated standoff over what ‘American’ even means.
On one channel, the NFL features Bad Bunny. On the other, Turning Point USA (TPUSA) is launching the “All-American Halftime Show” headlined by Kid Rock. They’re calling it a “pro-faith, pro-family” alternative. But when you look at the headline singer and the leadership, that “family values” label looks like a thin cover for political theater.
The Lyrical Reality Check: Who is Actually “Offensive”?
The “Family Friendly” Alternative: Kid Rock
TPUSA is marketing Kid Rock (aka 55-year-old Robert Ritchie) as the “safe” choice for your home. Yet, critics are sounding the alarm over his 2001 song “Cool, Daddy Cool,” which contains lyrics that feel eerily similar to the predatory behavior described in the Epstein documents.
The Lyrics: > “Young ladies, young ladies, I like ’em underage, see / Some say that’s statutory (But I say it’s mandatory).” — Kid Rock, Cool, Daddy Cool (2001)
The Political Connection: A Shared Vocabulary
Kid Rock’s lyrics might remind you of how Donald Trump famously described his “terrific friend” Jeffrey Epstein back in that infamous 2002 profile.
The Quote: > “I’ve known Jeff for fifteen years. Terrific guy. He’s a lot of fun to be with. It is even said that he likes beautiful women as much as I do, and many of them are on the younger side.“
The “All-American” show isn’t necessarily a celebration of these specific lyrics – it’s that the organizers simply don’t care that they are in the background. As long as the headliner is on the “right team,” his history of predatory language is treated as a non-issue. When a singer’s catalog and a President’s past quotes start to echo each other, “family values” begins to look like a very selective marketing term.
The “Woke” Choice: Bad Bunny
To the organizers, speaking Spanish and demanding human rights is more “offensive” than Kid Rock’s catalog. Bad Bunny isn’t singing about predatory behavior; he’s singing about survival and identity.
The Lyrics: “No somos salvajes, no somos animales… Somos humanos y somos americanos.” (We are not savages, we are not animals… We are humans and we are Americans.)
“Antes que nada, voy a decir: ICE OUT.” (Before anything else, I’m going to say: ICE OUT.)
The Hypocrisy of the “Clean” Alternative
Will Kid Rock actually sing Cool, Daddy Cool tomorrow? Almost certainly not. He’ll likely wrap himself in the U.S. flag and sing his country-rock hits. But that is exactly the point.
The organizers aren’t actually worried about “clean” lyrics. If they were, they wouldn’t have picked a man who refuses to apologize for boasting about “liking ’em underage.” What they are actually “protecting” families from isn’t dirty lyrics – it’s the political defiance of a superstar who tells the truth about ICE.
Promotion and the “Dress” Attack
This cultural split is being spearheaded by Erika Kirk, who took the helm of TPUSA after her husband, Charlie Kirk, was killed in 2025. She has been all over Fox News promoting the event as a “pro-America” choice and a direct tribute to Charlie’s vision for the culture war.
Kid Rock has already joined the fray, using social media rumors about Bad Bunny’s outfit to justify the “alternative” broadcast:
“He’s having a dance party, wearing a dress, and singing in Spanish? Cool. We plan to play great songs for folks who love America.”
The New State-Media Playbook
This is about information control. Just as NBC “sanitized” the boos for JD Vance in Milan yesterday, this dual broadcast is designed to keep people in their own bubbles. They are okay with Kid Rock’s history because he is a political ally, but they want to “protect” you from a superstar who challenges the current administration.
Tomorrow night, you’ll have to decide: are you watching a “dance party” celebration of human rights in Spanish, or a “patriotic” show headlined by a man with a very dark lyrical history?
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